Lead Generation That Fills Your Sales Pipeline

Most Indian lead-gen agencies sell volume - 1,000 'leads' at Rs. 30 each, scraped from a Justdial database, blasted with a WhatsApp broadcast, and dumped into your CRM as Excel rows your sales team will never actually call. Two weeks later the founder is asking why the CAC calculation looks like a bad joke. What Indian buyers actually respond to is different: an inbound demo request from a Bengaluru CTO who read your comparison post, a Chennai clinic owner who filled the WhatsApp Business form after Googling 'best patient management software Chennai', a Mumbai fintech founder who watched a 4-minute LinkedIn video walkthrough and booked a Calendly slot. Those leads close at 18-35% instead of the 0.4% you get from scraped Excel dumps. The math: at a typical Rs. 60,000/month lead-gen retainer, 100 scraped leads at 0.4% close = 0.4 deals; 25 qualified inbound leads at 22% close = 5.5 deals. Same spend, 13x the pipeline. SEONova builds all three lead engines in parallel - organic (SEO-led content that compounds monthly), paid (Google Ads with intent-tight match types and LinkedIn ICP targeting), and outbound (personalised cold email plus LinkedIn sequences that reference the prospect's actual GST filings or product launches). Every lead is scored using a BANT-style rubric before it hits your CRM, complete with source attribution and lifetime-value estimate in INR. Pay-per-lead pricing available for SMB segments where the unit economics work; retainer pricing for growth-stage B2B SaaS and services. GST-invoiced from Rs. 40,000/month, with a 60-day guarantee: if the qualified-lead count in your CRM doesn't hit the agreed floor, the next month is on us. No scraped volume, no vanity CPL, no Excel dumps.